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Citrus Sirens
Project type
Brand Identity
Date
June 2025
Citrus Sirens is a traveling cocktail bar serving up sunkissed citrus and siren energy at weddings, bachelorette parties, and events that are anything but boring. Think mermaid-core meets Miami heat—flirty drinks, wild bridesmaid energy, and main character cocktails that taste like summer rebellion.
From the bold palette to the retro-mermaid logo, this project was all about flavor, fun, and feminine power with a twist of lime.
I had so much fun creating a brand that feels like golden hour in a glass—playful, punchy, and impossible to ignore.
Tagline: Sunkissed Citrus & Siren Energy
Design direction: Tropical. Retro. Loud. Luxe.
Target audience: Brides, babes, & the people who plan their parties.
This one’s for the girls who bring the glitter.
