I'm turning 30 this year. I just hit three years at a job that has genuinely changed my life. And I've been doing markets since September 2025, watching my little paper goods business grow faster than I ever expected. Looking back at all of it... the starts, the pivots, the quiet years, the overwhelming ones... I can only really say one thing: every single chapter led here. And I wouldn't change any of it. It started with a camera and a love for this city. In 2020, I started

Let’s talk about something that makes many creatives uncomfortable... how to price your creative work confidently. Whether you’re a designer, an artist, or someone who does both like me, figuring out what to charge is one of the hardest parts of running a creative business. And to be honest, I’ve certainly made some missteps in the past. But I’ve also learned a lot, and I wanted to share what works for me. When I first started, it was honestly the wild west. I made the classi

If you know me, you know I wear a couple of creative hats. There's the designer side of me, the one who helps business owners bring their brand to life through social posts, flyers, banners, emails, and more. And then there's the artist side, the one sketching cute characters, dreaming up sticker designs, and setting up at local markets on weekends. Both sides are fully me, but the way I show up for each one looks a little different. Let me break it down. Client work is like

When I sit at my booth at a market, I end up with a lot of time to observe. In between customers, while I'm setting up, while I'm tearing down, I can't help but look around and study what everyone else is doing. How are they setting up their tables? What do their banners say? What happens when someone walks up? Do they pitch? Do they wait? Do they just smile? Do they shout? I don't know if every vendor does this, but my brain is constantly scanning. I like seeing what other p

I've been thinking a lot about money lately, not in a stressful way, but in a reflective way, like when you suddenly notice how much something shaped you once you finally stop reacting to it. Money has always been around me, always part of the background noise of life, but it wasn't always something I understood in a calm, grounded way. For a long time, it felt like something you either handled perfectly or avoided entirely, with very little room in between. Growing up, my gr

A personal reflection on the invisible weight of running a business, from mental noise and creative avoidance to the quiet pressure solo owners carry every day.

My first year in business has been a wild ride. I’ve experienced moments of excitement, doubt, growth, and triumph—and learned more than I ever imagined. Starting this journey was both thrilling and terrifying, but looking back, I wouldn’t change a thing. This blog is a reflection on the lessons, challenges, and successes from my first year as an entrepreneur. Whether you’re curious about what it takes to launch a business or searching for inspiration to pursue your own dream

If this is the year to refresh your brand or finally create the brand you’ve always dreamed of, you’re in the right place. A successful branding project requires thoughtful planning, and with the holidays and the new year approaching, now is the perfect time to set your goals. Branding isn’t just about aesthetics—it’s a powerful investment in your business’s future. This guide will break down the steps you need to align your branding goals with your financial, growth, and exe

I hope my journey shows that sometimes the people around us don’t understand our dreams, and that’s okay.

Impostor Syndrome is something we’ve all felt at one point, especially as creatives and entrepreneurs. That nagging voice telling you you're not good enough, despite your accomplishments, is hard to silence. It keeps you doubting yourself and downplaying your wins. But here’s the truth: the work you’re doing is real, and your success is earned. In this post, we’re diving into how Impostor Syndrome shows up, why it’s holding you back, and how to start owning your worth unapolo